How to Plan, Launch, and Virally Grow an Email Newsletter that Nurtures Leads and Drives Sales

presents

Training

The Content Matrix

Use The Content Matrix to plan your first 36 pieces of newsletter content and beyond.  (BONUS: This will work to plan blog, podcast, or YouTube content too.)

Welcome Email Template

Email Newsletter Planner

By the end of this workshop, you'll have a clear plan (written or typed on paper) to launch an email newsletter that gets business results.

Metrics Scorecard

Leverage our "Scorecard" spreadsheet to track the success of your email open rates, CTR, and CtOR so you'll know what's working and what isn't.

Opt-In Page Template

Learn to plan, launch, and virally grow and email newsletter that nurtures leads and drives sales. (You will have instant access to this on-demand training.)

There's no need to wait on or pay a web developer to build you an opt-in page when you can simply use this proven template. 

The first email you send (called The Welcome Email) has a major impact on open rates and deliverability. We'll give you the template you need to succeed.

"theCLIKK's workshop was very valuable because not only did you walk us through WHAT to do, but WHY to do it, and HOW to do it. A great blend of context, strategy, expert insights, and concrete tools."

Senior VP of Communications at Palm Health

Hello! I'm Russ Henneberry, founder of Modern Publisher and theCLIKK email newsletter. I have been a digital marketer since the Clinton administration.  I've managed email marketing efforts for dozens of businesses in every niche and industry under the sun.

I don't say that to brag. I say it so you'll understand that I've figured this stuff out and I can teach you to successfully build an email newsletter that nurtures leads and drives sales, too.

In fact, I have trained and certified thousands of professionals through my coaching, courses, stage presentations, and book, Digital Marketing for Dummies. 

"Russ Henneberry is one of the most knowledgeable marketers out there, period. Over the past few years, applying what I have learned from his courses has had a profoundly positive effect on my business."

Owner, Lasik Marketing Agency

How to craft valuable emails (that get OPENED!) and drive leads and sales.

The 4 Growth Levers of Email Marketing that are making email newsletters the hottest trend in digital marketing.

The 5 primary objectives of any marketing plan and how your email newsletter will positively impact four of them.

Two (very different) ways to source email newsletter content and when to employ each.

How to write blind and direct email subject lines that boost your email open rates.

The tools and tech stack you'll need to build and publish your email newsletter. (We'll show you the exact tools we're using at theCLIKK so you don't have to guess what works and what doesn't.)

The "Share to _____" campaigns that turn 1 email subscriber into 4 email subscribers without spending a dime. 

You will have lifetime access to the workshop materials including the recording of the live workshop.

That's an easy one.  Anyone that wants to use an email newsletter to nurture leads, convert leads into customers buyers or retain the customers they have should register for this workshop.

Still have questions? Contact [email protected]

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